Final-Year International Business (Marketing) Student | Event & Social Media Marketing Intern
I am a final-year International Business student at JAMK, majoring in Marketing. I currently work as an Event & Social Media Marketing Intern at GroundUp, where I support LinkedIn content creation, event promotion, and performance tracking using analytics.
Through my studies and internship experience, I have developed practical skills in digital marketing, social media management, and data-driven content planning. I am actively seeking entry-level marketing roles or internships where I can contribute value, continue learning, and grow professionally.
From Marketing Studies to Real-World Practice
Explore key academic achievements and internship milestones demonstrating marketing expertise and growth.
20+
Completed Academic Projects
Course-based projects covering marketing strategy, branding, market analysis, and digital marketing planning.
6 months
Marketing Internship
Hands-on experience in event promotion, LinkedIn content creation, and performance tracking at GroundUp.
15+
Skills & Tools Used
Applied marketing, digital, analytical, and communication skills through academic projects and internship work.
What I Bring to a Marketing Team
• Experience supporting event and social media marketing initiatives
• Strong content planning and organizational skills
• Ability to follow brand guidelines and maintain consistent messaging
• Basic knowledge of performance tracking and analytics
• A proactive mindset with a willingness to learn and take initiative
I enjoy working in collaborative environments where ideas can be developed, tested, and improved. I bring a structured yet creative approach to marketing tasks and aim to contribute reliably while continuing to grow professionally
Core skills & Tools
I have developed a practical marketing foundation through academic projects and internship experience, supporting social media, events, and performance tracking.
Marketing Skills & Tools Overview
Social Media & Content
• Social media content creation and scheduling
• LinkedIn page management
• Content planning and coordination
• Supporting event and campaign promotion
Analytics & Performance
• Engagement tracking using LinkedIn Analytics
• Basic performance reporting and interpretation
• Data-informed content evaluation
• Introductory A/B testing concepts
Tools & Productivity
• Microsoft Excel (basic data handling and reporting)
• Microsoft Word & PowerPoint (presentations, reports, planning)
• Social media platforms and content management tools
• Structured workflow and task organization
Internship At GroundUp:
My Role & Actions
• Planned and drafted the LinkedIn post aligned with brand tone
• Selected posting format and timing
• Published content on the company LinkedIn page
• Monitored performance using LinkedIn Analytics
⸻
Key Learnings
• Gained hands-on experience interpreting engagement metrics
• Learned how early posts set a performance baseline
• Identified opportunities to improve reach and interaction in future content
• Developed confidence publishing and analyzing branded content
As my first internship post, this project reflects both execution and learning, laying a strong foundation for future content optimization.
First Post at GroundUp Performance (1st Week)
• 326 impressions
• 33 total engagements
• 10.1% engagement rate
• 22 clicks
• 11 reactions
• 2 new followers gained
Results achieved organically without paid promotion.